Maridruna is a Serbian brand where luxury intertwines with sustainability through the art of handmade knitwear and accessories. Founded in 2015 by Mariana Andrić, Maridruna was born from a desire to create fashion that is not only beautiful and warm but also sustainable, trendy, and soulful.
With a deep respect for traditional wool crafts, Mariana aims to revitalize age-old techniques and support local women’s communities in Serbia, a country rich in this cultural heritage.
At the heart of Maridruna is the belief that unique creations are made with love and that comfort should be accessible to all. The brand upholds a style philosophy grounded in sustainable standards, producing timeless pieces designed to be cherished for generations—classics that a grandmother can pass down to her grandchildren, and a mother will eagerly borrow from her daughter.